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Rob Henderson's Newsletter

Why Winners Keep Winning

Rob Henderson's avatar
Rob Henderson
Aug 13, 2026
∙ Paid

Most people are not especially creative.

Among those who are, an even smaller number produce work that anyone else notices.

And among those who become successful, only a fraction of what they produce becomes well known.

This pattern appears in nearly every field of human achievement.

Once you understand why, it becomes difficult to think about inequality in quite the same way ever again.

First, you have to understand something that almost everyone misses about human ability:

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